Web traffic means the number of website visitors in a given period. Traffic is determined based on the growth, stagnation, or decline in the number of visitors. The data tells us about the success of some activities such as offers, content, promotions, etc. You will also be able to find out which pages are the most visited and which contents are the most interesting for visitors.
Source of traffic
Important information for the website is also where the visits come from. There are different sources:
• Organic search – search on one of the search engines
• Recommendations – traffic is generated through links shared by other sites
• direct search: typing a web address into a search engine,
• the social network
The most important source is organic search because it helps us find out if our website is ranked high on a search engine. The amount of traffic is an indicator of the success of page optimization. Recommendations and social networks are proof that the contents are interesting to visitors.
Session duration is a set of visitor interactions with a web page over a period of time. Dividing the total duration of the sessions by the number of visitors gives the average duration of the session. The average tare of a session is a measure of the relevance of the page to the visitor. The number of visits tells us about the interesting content, as well as how long the visitors stay on the page.
Most visited pages
The best performance in relation to the amount of traffic is the characteristic of the most visited pages.
What are the most interesting contents on the page for visitors? Once you get the answer to this question you will be able to focus on increasing the content of that type.
The most important thing that will affect the profitability of the site is the conversion rate. You will know if the visitors have successfully specified to be activated after the visit, ie. to buy your product. Conversion is not just an indicator of sales success, but the success of the entire conversion. The number of e-mail subscribers, the number of newsletter subscribers, the number of visitors will all tell you the conversion rate.
Based on the bounce rate, it is known how many visitors did not continue to interact. Google Analytics considers that an interaction occurs when a visitor visits a minimum of two pages within your website. This is how we discover the number of visitors who left the page. Blog rejection rates and e-commerce rates are not the same. A high rejection rate may suggest that the website is loading slowly, that the content is not relevant, that the keywords are wrong, and so on.
You need to discover the page after which visitors leave the website if you want to improve the conversion with them. This is the so-called exit page. Based on the exit page, you will find out what visitors are not interested in and when they end the conversation, and what attracted them from the content to stay.