The short answer yes!
AI revolution is just starting, however there are already great indicators how artificial intelligence will change our digital marketing approach.
In fact AI is just starting to change the entire world of marketing, helping providers and consumers. We will embrace this, better sooner then later and ride on futuristic tech solutions.
It’s not too late to start now and plugin your toes in to the ice. In fact you can already see how customers are changing and interacting at Amazon, Netflix, Apple. In order to be competitive in this complex market you need to adopt to the new methods and techniques.
AI is teaching computers to propose particular choices, relevant to buyer persona in order to make that choice more meaningful and easy. All is done by collecting massive amount of data.
Hypothetically this can all be done with excels but it would take mountain of work. Computers do that for us. Today’s consumers are more and more educated. Then know what they are looking for and expect marketers to know their demographics or choices and preferences.
AI is beginning to go hand in hand with digital marketing. AI collects data, interpret this data, apply it, and then learn from it. One of the most important aspects now days is excellent customer service! Ai market and technology is moving forward fast by improving. It will not slow down for a while.
So what exactly AI does? Artificial Intelligence uses the profile of a customer to measure current and potential leads against a group of pre-defined behavioral criteria. The AI is predicting future patterns for lead generation, what campaigns or services will draw and possible spending. Hubattack can help you explore and try this new technology.