Trust is the Key! For a brand to succeed, it must earn the trust of customers. How to win a client?
How to recognize what customers like
Advertisements used to be quite enough to make your brand memorable. The Internet has changed that today. Quality and interesting content on social networks is the way to new clients. Customers are now able to say what they didn’t like about your product. Follow the comments. A good experience of people is the best guarantee of the quality of your service. Use services, not words, to show customers that you care about them.
Advertising or service?
Make sure that what you present in the advertisement, you fulfill in practice. Advertising is just a world of imagination. Reassure customers that your services, in real life, are exactly as you present them on screen.
Prepare the goods!
The moment your ad starts is when a customer comes to you. There is no room to wait and delay. Time is money! Show consumers that you respect the time they have set aside. Do you promise in advertising that they will be satisfied with your services? Waiting doesn’t make anyone smile. Prepare products in advance and do not wait for the customer to arrive.
How do we best retain a customer?
We should never promise what we cannot fulfill. It is best to keep clients fulfilled with promises. Expensive advertising will not help you if the client does not get what he expected. The list of services can be increased easily, but trust can hardly be restored!
What is it that rejects customers?
You will encounter poor service even in the best companies. Mistakes are often covered up by employees in order to avoid punishment. Customer service rules and consumer rights must be respected. Remember, it is not important for customers whether you have quality certificates, but whether you are in the mood to provide service at all times!
The customer must not be dissatisfied
The golden rule of good shopping – “The customer must not be dissatisfied!” This does not mean that customers should fulfill every wish, but be able to react in such a way that the customer is not hurt. It is more important to avoid dissatisfaction than to satisfy the customer. The damage that a dissatisfied customer can do is much greater than the benefit that a satisfied customer will bring you!
Don’t let the competition “take over” your customers
In order to build a good relationship with customers, you must first build good relationships with colleagues in the team. Don’t let the pattern of behavior you give to colleagues, they pass on to clients. The primary function of marketing is to not leave customers to the competition.
Don’t wait, this is the right time for a “live” commercial starring your clients!