1. Poor Communication
For efficient business, partners must have good communication. In order to do good, you have to be honest with your partners. To get something from a partner you have to give too. When negotiating, the focus should not be on your personal gain, but on acting positively and assessing whether the partner is motivated to establish a business relationship with you. For your business relationship to be strong you need to be honest and clear when expressing your expectations and needs. Only then will you be able to attract a person to cooperate.
2. Brands have different stories
Before you start working together, think carefully about who your brand is? What kind of collaborators are good for you? You and your partner must have similar business goals. Only when you come up with a common story will you attract customers. Compatibility must be visible to customers. Customers must not be involved in brand conflicts.
3. The partnership does not take customers into account.
Consumers of both brands must be interested in your partnership. The meaning of your cooperation must be clear to them. You need to appreciate the opinion of your clients when you opt for this type of business. Always keep in mind the benefits that customers receive!
4. Poorly worded agreements
Contracts and agreements often create a problem in business. The agreements you make must be formulated in detail, otherwise there is a possibility that if you do not stick to the agreement, you will end up in court. Prevent anyone in the partnership from being disappointed. Trust In order for the business to be successful, the championship partners must also have trust in each other. Doubts about the quality of the partner can also prevent progress.
5. Poor results
The partnership will not survive even when the results of the cooperation are bad. A bad partnership can greatly damage the reputation of your brand. Both sides must be committed to the partnership and adhere to the agreement as much as possible.
The Five Dysfunctions of a Team by Patrick Lencioni